Course image Introduction to Crisis Communication in P/CVE
Strategic communication can help organisations, governments, non-profits and corporations meet their goals or mission.
During a crisis, strategic communication can meet two purposes. It can, at its basic level, get citizens to safety, calm panic and deliver vital information. When used strategically, it can also bring communities together, and in the case of terrorism, counter the fear and division which violent extremists aim to achieve.
This introductory module 1 aims to provide an overview of:
- What crisis communication is and its objectives
- Difference between a crisis and an issue
- Role of social media in a crisis
- Elements of crisis communication
